A Glimpse at Sephora’s Social Media Strategy.
A leader in prestige omni-retail, our purpose at Sephora is to create an inviting beauty shopping experience and inspire fearlessness in our community. Through our continued expertise, innovation, and entrepreneurial spirit, Sephora encourages clients to explore the universe of beauty and wellness with an unbiased approach to experiential retail.
Sephora is a luxury cosmetics brand that knows how to combine technology, social media use, and customer service to be a leading brand that is very hard to compete with. We will take a look at the brand’s use of social media, but let’s begin with some facts about the brand.
10 Facts about Sephora:
Sephora stores — Sephora operates over 2,600 stores in 34 countries worldwide
Sephora is owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970.
Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998
Its first Canadian store in Toronto in 2004
Sephora’s first Mexico store in Mexico City in 2011
and first Brazil store in São Paolo in 2012
