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Bill and Ted: Face the Music Social Media Marketing Plan.
This is a social media marketing/strategy campaign proposal for Bill & Ted Face the Music that will contain 3 phases. The social platforms to be used are Facebook, Instagram, and Twitter in order to attract engagement from the 20 to 50 years old demographic. The first phase will be designed to increase engagement on these social media platforms before the availability of the video on demand and limited theater release and will last 2 months. The increased engagement should increase sharing on Facebook, Instagram, and Twitter to promote awareness and increase sales for the movie. To further increase movie sales a second phase of the social media strategy will be executed during the release and will last 2 months. Finally, a third phase of the strategy will be executed post release to obtain sales of movie bundles and will last for 2 months.
The Bill & Ted Face the Music social media campaign SMART goals are the following:
1. Twitter: by the end of the campaign, every post made throughout the campaign will have been retweeted a minimum of 12,930 times. This would suggest that at least 10% of the following of @BillandTed3 on Twitter retweet a post at least once.
2. Instagram: by each phase, the average number of followers will have increased by 10%. After phase 1: 91,740 followers from the 83.4k…
