Copywriting: The Good & the Bad.

Jason Matt Lukis, MBA, MS
4 min readFeb 21, 2022

What is Copywriting?

And no we are not talking about the legal one we are talking about the one in marketing. Copywriting is important because it impacts every aspect of marketing. It is the art of writing copy to inspire action or illicit a response. Copywriting uses words, either written or spoken, to try to get people to take an action after reading or hearing them. The following example, from Nike, shows their use of words for their copy in this ad. Its purpose is to inspire you to run, with their products, but they also make it relatable by showing a lot…

Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF