Hey, I thought you forgot about me :)

Jason Matt Lukis, MBA, MS
3 min readMay 16, 2020

People are starting to not know who Tom is. Although we all have an addiction to social media let’s bring some light on how this started. The Myspace social media platform was launched in 2003. The addictive platform was popular from 2005 to 2009. It allowed users to customize their personal profiles with blogs, groups, photos, music, and videos. Myspace even turned Millennials into part-time coders because you could customize your backgrounds or even put in code that did not allow people visiting your page to shut off your favorite song. At it’s prime, Myspace attracted 75.9 million unique visitors a month in it’s 2008 peak!

Why were we addicted to social media? It could be linked to the same reasons that we wanted to make our Myspace page cool…

  • The basic human need of social interaction.
  • The feeling of acceptance from our peers and a sense of belonging.
  • The feeling of validation from likes, interactions, and comments… literally the feel-good dopamine release contributing to our feelings of pleasure.

Myspace has definitely contributed to the increased use of social networking platforms as social media has evolved over the years.

Social media has become fused with our daily lives.

  • 99% of users in 2019 accessed social media on mobile
  • The average social media user has 8.3 different social accounts (the number is 9.4 for people between the ages of 16–24)
  • 43% of internet users use social media for work purposes
  • 43% of internet users use social media when researching things to buy
  • Finding “funny and entertaining” content is the fastest-growing reason for using social

Source: Hootsuite: Social Media Statistics for Social Media Managers.

You can’t sit with us.

Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF