Member-only story

Niche Platforms Can Help You Grow Your Business.

Jason Matt Lukis, MBA, MS
4 min readMay 30, 2020

--

Source: Shutterstock

When somebody starts a new trend and it works… people try to copy it. Tony Robins said, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” People have always focused on the big social platforms like Facebook, Twitter, and Instagram. These platform’s features are also generally copied from each other. An example of this is how stories are now available on Facebook, Snapchat, and Instagram. However, in the world of social platforms there are smaller platforms called niche social platforms. These platforms have features that are useful for specific needs, hobbies, or interests. They may also be able to provide a different way to benefit your business’ social strategy. This is because the bigger platforms are more generalized and tend to focus on the majority of people. Niche social platforms focus on a specific groups of people.

Source: Canstock

Niche networks can give your business a chance to connect to a highly targeted group of highly engaged users. An example of a niche social network is Twitch.

--

--

Jason Matt Lukis, MBA, MS
Jason Matt Lukis, MBA, MS

Written by Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF

No responses yet