Nintendo Switch: Target Marketing and (Demographics & Psychographics)

Jason Matt Lukis, MBA, MS
4 min readJul 26, 2020

March 3, 2017 was the release date of the Nintendo Switch. What exactly was the target Nintendo intended to target? They intended to target really busy adults in their 20s and 30s. Nintendo intended to do this by creating a hybrid system that would allow gamers to play their favorite console games while on the go. This includes Generation X and Generation Y/Millennials…

Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF