Nintendo Switch: Target Marketing and (Demographics & Psychographics)
March 3, 2017 was the release date of the Nintendo Switch. What exactly was the target Nintendo intended to target? They intended to target really busy adults in their 20s and 30s. Nintendo intended to do this by creating a hybrid system that would allow gamers to play their favorite console games while on the go. This includes Generation X and Generation Y/Millennials. According to content marketing consultant, Brian Honigman, the following are observations about this target audience:
40% of males and 33% of females in the 18 to 34 year old age group have stated that they “would buy everything online if they could.” (This reflects the tech savvy of the group).
Millennials want a two way conversation about customer feedback.
Millennial parents are very conscientious about price. (This may impact sales of the Switch, which is slated to cost about $400.)
Millennials are focused on social good, with 50% of millennial parents saying “they try to buy products that support causes or charities.”
Nintendo decided to focus their biggest efforts into brand loyalty. They marketed to people who have been “classic Nintendo gamers by offering games such as Mario Kart, Super Smash Bros, The Legend of Zelda, Super Mario, Kirby, Donkey Kong…
