Nintendo Switch: Target Marketing and (Demographics & Psychographics)

March 3, 2017 was the release date of the Nintendo Switch. What exactly was the target Nintendo intended to target? They intended to target really busy adults in their 20s and 30s. Nintendo intended to do this by creating a hybrid system that would allow gamers to play their favorite console games while on the go. This includes Generation X and Generation Y/Millennials…

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MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF

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Jason Matt Lukis, MBA, MS

Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF

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