This Video Got 16 Million Views.

Jason Matt Lukis, MBA, MS
4 min readFeb 2, 2021
Image Credit: My Screenshot from a video on Youtube.

In this article, we are going to take a look at a “story” in the form of an advertisement and analyze why it would make you seek out more details about what they are advertising and how it can lead you to purchase the product.

Jason Matt Lukis, MBA, MS

MBA in Management from NSU | MSci. in International Real Estate from FlU | Graduate Student in Social Media at UF